If you’re a business owner, you may have considered using an SMS gateway for your business. You’ve seen others use them to great success, but you’re still not sold on whether or not SMS is right for you.

In this post, we’ll tell you seven of the most important reasons why you need a reliable SMS gateway for your business. Ready? Let’s start!

1. Cost-effective

SMS wouldn’t be so popular if it weren’t so cost-effective. Whereas traditional print and digital marketing schemes can cost your business thousands of dollars, SMS marketing can be completed for just a few cents per text. This dramatically reduces the cost of advertising while ensuring that you reach a wider demographic.

2. Universal Accessibility

In today’s world, nearly everyone has a smartphone. This means that it’s never been easier to advertise through texts. By connecting with various service providers, SMS marketers can provide businesses with a platform that can be used just about anywhere.

This can only mean one thing. With universal accessibility, businesses can capitalize on a broader market and enjoy greater sales.

3. Widespread

What’s more, the use of SMS gateways to market business products and services is becoming increasingly widespread. This means that businesses that don’t take advantage of this amazing marketing technique are in danger of losing out to the competition.

For businesses that wish to stay on top, embracing SMS technology is a must headed into the next era. Though the technology has been around for decades, its prevalence and effectiveness only look to increase in the coming years.

4. Ease of Integration

No two businesses are the same. For this reason, SMS technology is compatible with a variety of different business formats. Whether you use HTTP, REST, SOAP, or any other platform, you can count on SMS to have you covered.

How is this possible? Simply put, API integration can seamlessly connect existing business software with valuable SMS systems. This ease makes SMS an attractive option for businesses looking for a cheaper, easier way to market.

5. Speed

If you’re a business owner, you have a few options. You could cold call your consumers, but that might make them angry. You could email them, but they might not respond. Or, most wisely, you could text your customers… and likely get a response.

Data indicates that text messages have a response rate eight times higher than that of email. This means that the speed of SMS marketing is a game changer for businesses everywhere. If you’re looking to increase the speed of your advertising campaigns, SMS marketing may be the way to go.

6. Measurable

SMS marketing also provides businesses with a way to track progress. This means that businesses who use SMS are able to see what’s working and what’s not and make modifications to their marketing strategies where necessary.

Having a system that’s can be measured is huge for any business looking for real growth. This means that businesses striving for competitive gains should turn to SMS for their marketing needs.

7. Highly-effective

The proof is in the pudding: SMS marketing is highly-effective for businesses around the world. As a cheap alternative to traditional marketing, SMS offers surprisingly beneficial results. In fact, it could be said that SMS marketing is a key component of any future business’s marketing strategy.

For this reason, it’s time for businesses to turn to SMS and see directly how it can benefit them.