SMS.to does more than provide businesses with bulk SMS services. Instead, not only do we allow companies to get in touch with their customers, we also provide greater insight and tracking through our very own shortlinks.

If you’ve delved into SMS marketing already, it’s likely that you’ve come across the term “shortlinks” before. But what are they? And how can you cleverly use SMS.to shortlinks to spice up your marketing campaign?

Take a look below at three ideas that you should consider while planning your own SMS marketing strategy.

1. See the Number of Clicks

SMS.to allows users to see exactly how successful each link is. This allows businesses to see critical information. For example, you can use SMS.to shortlinks to measure just how many people are reading your messages, on average, or to see what type of content your contacts are most interested in.

This can be done, of course, by measuring to see which content got the most click-throughs. In doing this, you may find that you need to change up the focus of your marketing strategy to better resonate with your consumers.

Keep in mind, too, that this will allow you to track the base-level health of your overall SMS marketing campaign. For this reason, businesses have made shortlinks one of their top tracking sources for their marketing data—and you should, too.

2. See What Consumers Do After Clicking

Even more importantly, however, you can start seeing what your customers are doing after clicking the link. For instance, you may decide to track the number of people who sign up for a promotion or who buy a product.

Additionally, depending on the link, you may even manage to see how engaged your contacts are. Say, for instance, that following clicking the link, customers were prompted to fill out an online form of some kind. This would allow businesses to measure not just the initial interest contacts have in the message’s content, but also how motivated people are regarding the subject.

By using SMS.to shortlinks to track this data, businesses can get a leg up in their SMS marketing strategies.

3. Use Links to Track Ad Effectiveness

Perhaps one of the most important and out-of-the-box ways to use SMS.to shortlinks is to track advertisement performance.

Fortunately, there’s a lot of room in this regard when it comes to businesses. Depending on the type of link sent, businesses have a number of different ways to track the effectiveness of their ads.

For instance, as we’ve noticed, you may have some opt-in promotional only offered through the link. This would offer a very straightforward way of knowing just what type of advertisement content is preferred by your contacts. By collecting an aggregate of this data over time, businesses can start to refine and hone their SMS marketing strategies to be as effective as possible.

With a little creativity and a lot of focus, businesses can use SMS.to shortlinks to diagnose the health of—and even improve—their SMS marketing strategies.