Ghana is one of the most successful countries in Africa—for both the population and for business owners. But if you’re really looking to take your business in Africa to the next level, you’ll need to take advantage of one of the hottest forms of digital marketing around.

That’s right—bulk SMS has become one of the most effective means to reach consumers in Ghana. As the nation digitizes, it’s becoming an increasingly-effective means of reaching consumers.

And it’s something that businesses aren’t looking to miss out on. If you’re looking to know more about the rise of bulk SMS in Ghana, consider the information below.

Ghana: An Overview

Bulk SMS has a growing presence in Ghana’s marketing sphere. Business owners who are looking to maximize their profits should consider this effective marketing tool.

But why is it that bulk SMS is as effective as it is? Consider the great reasons below:

• Young Population

It should come as no surprise that the majority of smartphone users are young—and it’s here that Ghana holds a distinct advantage. With a median age of just 20 years old, Ghana has a young population that’s more receptive to the current technological revolution.

This helps the state of SMS marketing in the country, as the proportion of individuals who are likely to take part in SMS marketing continues to grow.

What’s more, because this young population is so receptive to technology, one can expect that the number of those who are benefitting from SMS marketing will only continue to grow in the years to come. This makes it an incredibly powerful form of marketing in the current landscape.

• Growing Number of Smartphone Users

What’s more, Ghana has a growing number of smartphone users. This makes the country much more SMS friendly, as a higher percentage of the population will be able to receive texts.

This shouldn’t come as a surprise, however, based on the average age of the citizens. In this way, it can be seen already that the age of Ghana’s citizens has helped it become one of the most SMS-friendly countries in the region.

As a growing number of individuals continue to use smartphones, businesses will be able to use SMS marketing with even greater effect.

Now, the smartphone penetration rate stands at 24%–much higher than that of even Nigeria.  

• Digital Revolution Is Opening Doors

All of this works to say that the digital revolution is currently hitting Ghana and is opening doors. This is true for both consumers and for businesses, as they both work to understand new methods of contacting and finding one another.

For consumers, new techniques such as SMS marketing and resources such as mobile phones help them find businesses in their area.

For businesses, SMS marketing is starting to prove to be one of the most effective forms of advertising and marketing.

The Bottom Line

Ghana has an incredible urban population and a growing number of smartphone users—making it a hotbed for the growing SMS marketing trend. With more smartphone users certain to be on their way, Ghana proves to be one of the most SMS-marketing-friendly countries in all of Africa.