Introduction

With a population of just over seven million people, Serbia is witnessing steady growth in its digital sector. Though the nation does not enjoy the same rates of smartphone use and urban development as some of its Eastern European neighbors, Serbia is making constant strides in getting its population more connected.

This means that there’s never been a better time to engage in bulk SMS marketing in Serbia. With technological integration on the uptick, it’s time for business owners to take advantage of potential growth opportunities to maximize their Serbian profits.

With this in mind, let’s take a look at some key SMS statistics to see how engaging in SMS marketing in Serbia could help transform the future of national retail.

Serbia Overview

Unlike some of its European neighbors, Serbia does not enjoy high rates of Internet or smartphone penetration or even urban development in general. For this reason, the thought of investing in SMS marketing in Serbia may at first seem like a headscratcher. Despite this, there are a variety of positives that should encourage business owners who are looking to maximize their profits through SMS in the small European nation.

But what are these positives? Specifically, they are:

• Increasing Smartphone Penetration: As of 2019, smartphone penetration in Serbia is still relatively low, hanging around 48%. This means that less than half the population currently enjoys smartphone use. Despite this, businesses should be encouraged by the fact that this number is expected to grow to around 54% over the next few years. This means that smartphone penetration is growing faster in Serbia than in most nations around Europe. This represents a prime business opportunity for retail companies who wish to get a leg up on a burgeoning market. In other words, there’s never been a better time to engage in SMS marketing in Serbia.
• Digital Revolution: But it’s not just the rate of smartphone penetration that should have business owners excited about doing business in Serbia. Currently, only 62% of Serbians have Internet access; however, this number is expected to jump to over 67% in the next three years. This means that more Serbians than ever will be engaging in e-commerce shopping—which businesses can directly tie into their SMS marketing campaigns to take their profits to the next level. As can be seen, the entire digital landscape of Serbia is advancing at a rapid rate. This means that businesses can make a pretty penny by jumping on the bulk SMS train now and establishing themselves as key players in the field.

The Bottom Line

On the surface, Serbia may not feel like a flashy option. In fact, with less than half of the nation’s population owning a smartphone, the thought of engaging in SMS marketing in Serbia may be confusing at first. When you realize, however, that technology is changing at record rates around the country, it becomes understandable that businesses should be scrambling to set up SMS marketing campaigns in Serbia. Investing in SMS today could be the difference between boom or bust, so make sure to take advantage of this opportunity today!