The richest country in Africa, South Africa has more commercial opportunities than any other place on the continent. What’s more, it’s home to the area’s richest population and one of the strongest middle classes, making it a popular place for businesses.

Even better, a strong digital presence in the region has allowed the digital revolution to reign supreme. Unlike other African countries that are still looking to modernize, South Africa proves home to some of the continent’s most modern cities.

Because of this, SMS marketing enjoys a strong presence in South Africa. With many in the nation taking advantage of its many benefits, it’s time to see just what is driving the strength of bulk SMS in the nation. To do so, consider the information below.

South Africa: An Overview

South Africa’s wealth and comparative region power make it one of the most business-friendly nations on the continent. Because of this, South Africans enjoy a number of international and local businesses—many of which make use of SMS marketing.

But why is SMS marketing such a hit in South Africa? Consider the following reasons:

• Very Large Urban Population

With approximately 65% of its population living in urban areas, South Africa is a powerhouse in Africa. What’s more, this has attracted a large number of international businesses, many of which favor using SMS marketing as part of their strategies.

Additionally, this large urban population is known for spending money—and for being responsive to marketing campaigns. SMS marketing, in particular, can be an effective form of advertising to this growing population.

• A large Number of Millennials

Even better, a large number of this population consists of millennials—and if there’s one thing about millennials, it’s that they know how to use a smartphone.

In fact, any would say that millennials spend too much time on their phones—which is a good thing, of course, if you’re looking to reach them through SMS marketing.

Because of this, South Africa boasts a population familiar and friendly with SMS marketing. This means that adding this great marketing technique to your South African strategy can help put you in touch with more consumers in no time.

• Fierce Competition

Do be mindful, however, that the SMS market in South Africa is thriving. For this reason, it’s best that you get started early—because you’ll likely be competing with a number of other businesses to get your target customer base.

The Bottom Line

By having a robust SMS marketing campaign, you can begin boosting your top of mind awareness to get a great return on your investment. This can also help you solidify your market standing and get a leg up on your competitors.

Remember that because the SMS marketing opportunities in this nation are quite large, you can expect to see a great return on your investment. And with nearly 40% of the country using smartphones—that’s over twenty million people—this almost seems like a no brainer.