With an urban population that accounts for nearly 20% of the country’s total, Uganda enjoys one of the fastest-growing markets for bulk SMS in Africa. Because of this, those looking to do business in Uganda can get ahead of their competitors with an effective bulk SMS strategy.

What’s more, because Uganda is continually developing, retailers have more opportunities than ever to connect with their customers. Even better, as the technological revolution continues to take hold, more customers are able to be reached through new digital marketing avenues.

For these reasons, those looking to get ahead in Uganda should consider bulk SMS as their marketing tool of choice. If you’re looking to increase your business in this African country, consider the important information listed below.

Uganda: An Overview

Several reasons why business owners should use bulk SMS in Uganda exist. Three of these reasons are:

• Growing Number of Smartphone Users

Uganda has seen rapid growth over the last decade, and this has translated to an increase in the number of smartphone users in the country. This makes it increasingly friendly to SMS marketing.

Recently, Uganda entered the list of the top 50 countries in the world by smartphone penetration. This indicates just how quickly the country’s number of smartphone users is growing.

This has important ramifications for those who are looking to use SMS in business. Notably, by becoming one of the first to really capitalize on SMS marketing in the country, businesses can get a serious leg up on their competitors. By doing so, they’ll lead the way on a popular new form of digital marketing and cement their business’s reputation.

• Fast-Growing Economy

Uganda has one of the fastest-growing economies in all of Africa. This has led several businesses to open within the nation, particularly within in its capital city.

This economic growth has spurred on tremendous growth in the nation, creating a new urban class. This urban growth makes Uganda one of the most successful countries in Africa and is continually putting more spending money into the pockets of consumers.

• Growing Consumer Base

What does a growing number of cellphone users and a fast-growing economy mean for businesses?

Only that the number of individuals who can be reached by bulk SMS is growing. That’s right—with these two factors, the market for bulk SMS continues to grow. As this number continues to increase, businesses can expect their SMS marketing to become even more effective. As of now, Uganda is home to approximately seven million smartphone users—a number that only looks to increase in the years to come.

The Bottom Line

The future of bulk SMS marketing in Uganda appears bright. Due to a number of social and economical conditions, Uganda appears to be on the cusp of their own digital revolution. Already, the efficiency of bulk SMS marketing is continuing to grow, as the country and its population continue to modernize

By keeping this in mind, companies can better make use of their digital marketing and bulk SMS strategies in Uganda.