So you want to get started with SMS marketing—and we can’t say that we blame you. This proven-effective method of marketing has shown to have some of the highest ROI on the market.
But if you’re just starting out, it can be difficult finding just where you should start. The truth is that a mismanaged SMS marketing campaign won’t provide you with the results that you want, and could, in fact, land you in a good bit of trouble.
For this reason, it’s important to understand just how to get started running your SMS campaign. If you don’t know where to start, don’t worry. Below, we’ll walk you through the important information that you need to know in order to run an effective SMS marketing campaign.
By following this guide below, you’ll be able to maximize your ROI and cut down on any issues that you may face while implementing your marketing strategy.
Getting Started
To get started with SMS marketing, consider the following information:
- Stay Compliant
First and foremost, you’re going to want to make sure that you’re following compliance regulations. Most notably, you’ll want to meet the standards of the GDPR, European legislation that governs what companies can do with consumer information. It also places strict limits on how a company can collect this private information.
There are three main takeaways that you should keep in mind regarding compliance:
- Provide Opt-Ins—You’ll need to get the consent of any party you use for your SMS marketing campaign. In other words, ask permission to use their number (and emails) before adding them to your list.
- Provide Opt-Outs—You’ll also want to allow them to optout of your marketing at any time with an unsubscribe option.
- Data Deletion—Finally, you’ll need to be able to delete all consumer data upon request of a customer.
Build an SMS List
With this information in mind, you’ll want to build an SMS list. This list contains the customers you will be targeting in your SMS campaign. The better your list, the better your ROI will be. For this reason, make sure that you’re taking the time to maintain your list and tailor your marketing methods to suit your customers.
You may also decide to invest in an SMS verifier to make sure that your list stays accurate. With an SMS verifier, you can be sure that the information you have on your list is correct, helping you not target fake or out-of-service numbers. By doing so, you can increase your ROI and start to make higher profits.
The Bottom Line
Starting an SMS campaign may not always be easy—but it’s worth it. With the right SMS strategy, you can start to grow your brand and position your company as a leader in your local market.
To do so, make sure that you start from the basics: putting together a great SMS list. With a great list, you’ll be able to start reaching your customers and driving sales faster than you ever thought possible. Remember to be careful as you do so, however, as you’ll want to meet strict compliancy regulations. In this way, you can ensure that your business stays on good footing.