Over the last few years, supermarkets have joined an increasingly large number of businesses that have turned to SMS marketing to keep customers more engaged with their services. With interactive opt-in features, these supermarkets are using bulk SMS strategies to effectively market to an interested and passionate demographic, thereby boosting sales and generating profits.

 

In this post, we’ll look at some of the specific ways that supermarkets are using SMS marketing to keep customers involved with and excited about their services.

• Send Regular Special Offers

No one likes saving money more than the average grocery shopper. That’s why we have extreme couponing. Now, with SMS-delivered special offers, consumers have a completely modernized way to shop discounts. Instead of waiting for coupons to be delivered in the mail or searching them out in the store, customers can now have regular special offers delivered straight to their phones.

This streamlines the shopping process for the average consumer and increases the supermarket’s chances of hosting a successful sale. As you can see, then, SMS marketing provides the perfect platform for increased growth and consumer interaction for your business.

• Providing Methods to Unsubscribe

Another way that supermarkets are keeping their customers engaged is by providing them with ways to unsubscribe. In general, customers choose to sign up for text message alerts, and they can choose to stop receiving those alerts at any time.

This makes SMS marketing pressure free for the consumer. Unlike past marketing strategies that sought to junk up consumers’ mailboxes with spam ads and flyers, SMS offers no disadvantages to the consumer. For this reason, more and more consumers are choosing SMS alerts as a hassle and pressure free way to do their shopping.

• Competitions and Freebies

Nothing keeps consumers engaged more than competitions—for free stuff. Supermarkets know this and regularly take advantage of the fact through SMS alerts. By promoting special deals that come available through competition, store owners are making sure that consumers focus on their brands and invest money into their goods.

For both the consumer and the business owner, then, bulk SMS alerts provide for a better shopping experience. Customers engaged in competitions (such as who can find the winning text code featured on a select few of a certain product) are more likely to patronize a particular business, thus driving sales and increasing customer loyalty to the brand.

• Targeted Approach

What’s more, supermarkets are able to use SMS alerts to target a specific demographic of customers that are willing to spend more money and invest more time in shopping at their location. Because customers must opt-in for SMS alerts, businesses can be sure that their SMS strategies are targeting a more passionate and interesting demographics.

This drives consumer spending in what’s arguably a business’s most important demographic and helps supermarkets increase sales. For this reason, bulk SMS API alerts look to be a central part of supermarket marketing strategies moving forward.

With this in mind, it’s time that businesses check out the versatile and powerful SMS.to! This highly-effective bulk SMS service can revolutionize your business’s marketing and help grow your business.