Black Friday SMS Ultimate Guide (30 Templates and Examples)

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Black Friday SMS Ultimate Guide (30 Templates and Examples)

An iphone on top of a wooden table which shows in a blackboard style an illustration of the heading BLACK FRIDAY


In the bustling world of retail, few occasions hold as much promise and potential as the Black Friday.

This day is not merely about discounts.

It represents an opportunity for businesses to connect with their customers and boost sales. Originating in the United States, Black Friday has transcended borders to become a global phenomenon, with retailers worldwide participating in this extraordinary shopping event.

Keep reading to get deeper insights, including crafting effective Black Friday SMS templates, personalization, segmentation, and creating urgency and FOMO.

A hand holding a tablet which illuminates light and above it the heading BLACK FRIDAY in red color is floating.

Welcome to Black Friday SMS Marketing

“Grab today’s offers before the sale ends.”

                                                                                                                                      -every sms on Black Friday

Black Friday is more than just a day of discounts.

It’s an opportunity for businesses to connect with their customers and boost sales. In this section, we’ll embark on a journey through the realm of Black Friday SMS marketing.

We’ll explore the strategies, tools, and techniques that can make your Black Friday campaigns stand out in the crowd.

The Power of SMS Marketing

In the age of digital marketing, SMS (Short Message Service) has emerged as a powerful tool for connecting with customers. Unlike email or social media, SMS messages have an impressive open rate and deliverability. When used effectively, SMS marketing can drive engagement and conversions like no other channel.

According to the search results, the average open rate for SMS marketing during Black Friday is 98%. This is significantly higher than the open rate for email marketing, which sits at 20%. SMS marketing is a highly effective way to reach customers during Black Friday and Cyber Week, with high open rates and the potential for a significant ROI. In addition, brands sent 68% more SMS on Black Friday than on Cyber Monday, resulting in a 57% increase in orders. SMS marketing can result in as much as a 2000% ROI during Black Friday. These statistics show that SMS marketing is a highly effective way to reach customers during Black Friday and Cyber Week, with high open rates and the potential for a significant ROI.

As we delve deeper into this section, we’ll discuss the compelling reasons why SMS marketing should be at the forefront of your Black Friday strategy. We’ll explore how the immediacy and intimacy of SMS can set your brand apart in the competitive Black Friday landscape.

Why You Need Killer SMS Templates

In the world of Black Friday SMS marketing, your messaging is your currency. The success of your campaigns hinges on the quality of your SMS templates. A killer SMS template is the key to capturing the attention of your audience and persuading them to take action.

This section will underscore the significance of crafting well-thought-out SMS templates. We’ll touch on the essential elements that make a Black Friday SMS template effective, the nuances of personalization and segmentation, and the art of creating urgency and FOMO (Fear of Missing Out) within your messages.

Get ready to unlock the potential of Black Friday SMS marketing as we journey through the sections that follow. This guide will equip you with the knowledge and tools needed to navigate the exciting world of Black Friday promotions through SMS.

Understanding Black Friday SMS Marketing

Black Friday SMS marketing is an intricate strategy that requires a solid understanding of its basics, benefits, and the regulatory landscape. In this section, we’ll explore the fundamentals of Black Friday SMS marketing, providing you with a foundational knowledge base to excel in this high-stakes game.

Black Friday SMS Marketing Basics

According to multiple sources, SMS marketing is a highly effective strategy for Black Friday. Here are some statistics related to Black Friday SMS marketing:

  1. SMS is a channel on the rise, with a 34% increase in messages sent over the Black Friday weekend 
  2. Dotdigital delivered 11,377,565 SMS over Black Friday to Cyber Monday (BFCM) weekend in 2022, and they are expecting even higher volumes this year. With a delivery rate of 99.51%, it’s a key channel to use, especially when time is of the essence 
  3. SMS marketing can result in as much as a 2000% ROI during Black Friday 
  4. Brands sent 68% more SMS on Black Friday than on Cyber Monday, resulting in a 57% increase in orders 
  5. The 5,000+ brands who partner with Attentive generated over $1.1 billion in revenue from SMS during Cyber Week, representing 41% growth from 2021

These statistics show that SMS marketing is a highly effective way to reach customers during Black Friday and Cyber Week, with high open rates and the potential for a significant ROI.

Timing is Everything

When it comes to Black Friday, timing is of the essence. Knowing when to send your SMS messages can make or break your campaign. Shoppers are primed and ready to spend during Black Friday, so ensure your messages land in their inbox at the right moment. We’ll delve into the optimal timing strategies for Black Friday SMS marketing.

Understanding Your Audience

To create a successful Black Friday SMS campaign, you must intimately understand your target audience. Their preferences, behaviors, and demographics should shape your messaging. We’ll discuss how to segment your audience effectively, ensuring that each message resonates with the right customers.

Benefits of SMS Marketing on Black Friday

High Open Rates

SMS boasts exceptionally high open rates, with the majority of recipients opening and reading messages within minutes. We’ll explore how this advantage can be leveraged during the Black Friday frenzy to ensure your offers get noticed.

Direct and Personal

SMS marketing allows for direct, one-to-one communication with your customers. This personal touch can enhance the customer experience and drive engagement. Learn how to make the most of this direct channel for Black Friday success.

Compliance and Regulations

Navigating Legal Waters

Compliance with regulations is paramount in SMS marketing. We’ll provide insights into the regulatory landscape, including GDPR considerations and other data protection measures. Understanding these legal aspects is essential to safeguard your brand and customer trust.

Maintaining Opt-In Consent

The art of SMS marketing begins with obtaining consent. We’ll guide you on best practices for maintaining customer consent, ensuring your Black Friday SMS campaigns remain both effective and lawful.

In the next section, we will delve into the art of crafting effective Black Friday SMS templates, but before we do, grasp the core concepts presented here. Understanding the basics, harnessing SMS advantages, and staying compliant with regulations will set the stage for creating compelling SMS messages.

Crafting Effective Black Friday SMS Templates

Crafting effective Black Friday SMS templates is an art that combines creativity, psychology, and a deep understanding of your audience. In this section, we’ll delve into the intricacies of creating SMS templates that captivate, convert, and ultimately drive Black Friday success.

A man is seen holding a tablet, attempting to choose one of the hovering illustrations that depict SMS and serve as representations of SMS templates.

The Anatomy of a Winning SMS Template

Attention-Grabbing Headline

Your SMS template’s headline is the first point of contact with your audience. It should be concise, engaging, and reflect the core message of your Black Friday offer. Learn how to craft attention-grabbing headlines that compel recipients to read on.

Clear and Compelling Message

The body of your SMS template should deliver a clear and compelling message. Whether it’s an exclusive discount, a limited-time offer, or a product teaser, your message should resonate with the recipient’s desires. Discover the power of concise and persuasive copywriting for SMS.

Call to Action (CTA)

Every effective SMS template includes a clear call to action. Whether it’s “Shop Now,” “Save Big Today,” or another persuasive phrase, your CTA should drive immediate action. We’ll explore the art of creating compelling CTAs that boost conversion rates.

Personalization and Segmentation

Personalization for Engagement

Personalizing your SMS messages can significantly boost engagement. We’ll discuss techniques for incorporating recipient’s names, purchase history, and other relevant data to create a more personalized experience.

Segmentation Strategies

Segmenting your audience ensures that the right messages reach the right people. We’ll explore how to segment your customer base effectively for Black Friday SMS marketing, increasing the relevance and impact of your campaigns.

Creating Urgency and FOMO

Limited-Time Offers

Creating a sense of urgency is a powerful technique to drive immediate action. Learn how to structure your SMS templates to convey the urgency of Black Friday and limited-time offers effectively.

Fear of Missing Out (FOMO)

FOMO, or the fear of missing out, is a psychological trigger that can be harnessed in your SMS templates. We’ll share strategies to create FOMO, compelling customers to take advantage of your Black Friday deals before they’re gone.

As you master the art of crafting effective Black Friday SMS templates, you’ll be equipped with the essential tools to create messages that resonate with your audience and drive results. Stay tuned for the subsequent sections, where we explore more facets of successful Black Friday SMS marketing.

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30 Black Friday SMS Templates and Examples

Black Friday is fast approaching, and you’re ready to supercharge your marketing efforts with SMS templates that grab your customers’ attention and drive them to your store or website. In this section, we present a comprehensive collection of 50 Black Friday SMS templates and examples across various categories, each designed to cater to different marketing goals and customer segments.

Exclusive Discount Offers

A mockup of an iphone illustrating an Exclusive Discount Offers sms on Black Friday

  • “🎉 Exclusive Black Friday Deal! Get 30% OFF all items with code BLACK30. Hurry, offer ends tonight!”


  • “Ready to save? Use code BFSAVE20 for 20% off your next purchase. Shop now!”


  • “It’s the Black Friday sale you’ve been waiting for! Enjoy 40% off on all products today.”


  • “Unlock your exclusive Black Friday discount: 25% off on your next order. Code: SAVEBIG25.”


  • “Special Black Friday Savings: 35% OFF on selected items. Grab the deal now!”

Flash Sales and Limited-Time Offers

A mockup of an iphone illustrating a Flash Sales and Limited-Time Offers sms on Black Friday

  • “⏳ Black Friday Flash Sale! 60% off on these hot items for the next 3 hours. Don’t miss out!”


  • “Last chance for big savings! Get 50% off on selected products until midnight. Shop now.”


  • “Quick! Grab our limited-time offer: 24% off on everything for the next 24 hours. Use code: QUICK24.”


  • “2-Hour Flash Sale Alert! Save 40% on your favorite items. Hurry, it won’t last long.”


  • “Black Friday Blitz Sale: 70% OFF for the next 6 hours. Get your bargains now!”

Abandoned Cart Recovery

A mockup of an iphone illustrating a Abandoned Cart Recovery sms on Black Friday

  • “Did something catch your eye? Your items are still in the cart! Complete your purchase now and enjoy 15% off.”


  • “Don’t leave your cart behind! Your items are waiting for you, and we’re offering an extra 10% off.”


  • “Cart abandoned? No worries! Get 20% off on your items when you check out now.”


  • “We noticed your items in the cart. Finalize your purchase today and get a 25% discount.”


  • “Still deciding? Your items are still available, and there’s a 30% discount waiting for you.”

Loyalty Program Rewards

A mockup of an iphone illustrating a Loyalty Program Rewards sms on Black Friday

  • “As a valued customer, we’re giving you an exclusive Black Friday offer: 25% off as a token of our appreciation.”


  • “Celebrate Black Friday with us! Loyalty members get an extra 15% off on their next purchase.”


  • “Loyal customers deserve the best deals. Enjoy 20% off on Black Friday with your loyalty rewards.”


  • “Your loyalty pays off! Black Friday is here, and you have a special 30% discount.”


  • “Black Friday Exclusive: Loyalty members receive 40% off on all items. Your loyalty matters!”

Product Teasers and Previews

A mockup of an iphone illustrating a Product Teasers and Previews sms on Black Friday

  • “Sneak Peek: Get ready for our Black Friday collection! Stay tuned for amazing deals.”


  • “Exciting news! We’re launching new products on Black Friday. Get a first look at our sneak peek.”


  • “Be the first to know! Exclusive Black Friday products are coming. Stay tuned for previews and special offers.”


  • “Get a glimpse of what’s coming! Black Friday is just around the corner with new, exciting products.”


  • “Ready for the Black Friday lineup? Don’t miss out on our latest products and promotions.”


Thank You and Appreciation Messages

A mockup of an iphone illustrating a Thank You and Appreciation Messages sms on Black Friday

  • “Thank you for being part of our Black Friday success. We appreciate your continued support!”


  • “Your loyalty is the reason we thrive. On Black Friday, we want to say thank you with a 15% discount.”


  • “Happy Black Friday! Your loyalty means the world to us. Enjoy an extra 20% off as a token of our gratitude.”


  • “It’s Black Friday, and we’re thankful for you. Use code THANKFUL25 for an extra 15% off.”


  • “We couldn’t do it without you. Enjoy our special Black Friday thank-you offer: 20% off on all products.”


With these 30 Black Friday SMS templates and examples, you have a rich array of messaging options to choose from for your Black Friday marketing campaigns. Whether you’re offering exclusive discounts, promoting flash sales, recovering abandoned carts, rewarding loyal customers, teasing new products, or expressing appreciation, these templates are designed to engage and convert your audience effectively.

Measuring and Analyzing SMS Campaign Performance

In the fast-paced world of Black Friday SMS marketing, tracking and optimizing your campaigns are crucial to ensure your success. Understanding the performance of your SMS marketing efforts allows you to make data-driven decisions and fine-tune your strategy. In this section, we delve into the metrics, testing, and real-world case studies that will help you measure and analyze your Black Friday SMS campaign performance effectively.

Key Metrics to Monitor

When it comes to SMS marketing on Black Friday, tracking key metrics provides insights into the impact of your campaigns. Here are some essential metrics to monitor:

Conversion Rate

  • Conversion rate measures the percentage of recipients who took the desired action, such as making a purchase, in response to your SMS.

Click-Through Rate (CTR)

  • CTR calculates the proportion of recipients who clicked on the links or calls to action in your SMS.

Return on Investment (ROI)

  • ROI assesses the profitability of your Black Friday SMS marketing campaign by comparing the revenue generated to the costs incurred.

Opt-Out Rate

  • The opt-out rate indicates the number of subscribers who opted out of receiving your SMS, helping you manage list health and compliance.

A/B Testing for Optimization

A/B testing is a valuable technique to optimize your Black Friday SMS templates. By creating two versions of your SMS (A and B) with one varying element, you can determine which version performs better. Here’s how to implement A/B testing:

  • Set a Clear Hypothesis: Define what you want to test and what you expect to achieve.
  • Randomly Segment Your Audience: Split your audience into two random groups: Group A and Group B.
  • Test One Element: Change one variable in the SMS, whether it’s the message, the offer, the call to action, or the timing.
  • Monitor Performance: Track the metrics for each group, including conversion rates, CTR, and ROI.
  • Analyze Results: Compare the performance of Group A and Group B to determine which version was more successful.
  • Implement Learnings: Apply the insights gained from the A/B test to optimize your future SMS campaigns.

Automating Black Friday SMS Marketing

As Black Friday approaches, the pressure to reach a massive audience with your marketing efforts intensifies. This is where automation steps in, offering you the ability to efficiently manage your Black Friday SMS campaigns, ensuring that no opportunity is missed. In this section, we explore the world of automation, its benefits, the right tools for the job, and how to set up automated Black Friday SMS campaigns.

Benefits of Automation

Automation isn’t just a time-saver; it’s a powerful ally in your Black Friday SMS marketing strategy. Here’s why you should embrace it:

Time Efficiency

  • Automating your SMS campaigns allows you to schedule messages in advance, so you can focus on other critical tasks.


  • Automation ensures that your audience receives SMS messages at the right time, maintaining a consistent and professional presence.


  • With the right tools, you can automate personalized SMS messages based on customer behaviors and preferences.


  • Automation enables you to segment your audience effectively, delivering tailored content to specific groups.

Multi-Channel Integration

  • Integrate your SMS marketing with other channels, creating a seamless and coherent customer experience.

Choosing the Right SMS Marketing Software

Selecting the appropriate software is the foundation of effective automation. Consider these factors when making your choice:

User-Friendly Interface

  • Opt for software that’s easy to navigate and offers a user-friendly interface to streamline your tasks.

Contact Management

  • Ensure the software supports robust contact management features, making it easy to organize your subscriber list.

Scheduling and Timing

  • Look for scheduling options that allow you to send messages at the precise times that align with your Black Friday marketing strategy.

Personalization Capabilities

  • The software should facilitate personalization, helping you create a tailored experience for each recipient.

Reporting and Analytics

  • Access to detailed reporting and analytics is crucial for tracking the performance of your automated SMS campaigns.

Setting Up Automated Campaigns

Once you’ve chosen your SMS marketing software, it’s time to set up your automated Black Friday SMS campaigns:

Define Your Goals

  • Start by defining your campaign objectives. What do you want to achieve? Increased sales, customer engagement, or website traffic?

Segment Your Audience

  • Divide your subscriber list into segments based on factors such as past purchase history, location, and behavior.

Craft Engaging Messages

  • Create compelling SMS templates tailored to each segment, ensuring your messages resonate with your audience.

Schedule Your Campaigns

  • Set up the timing and frequency of your SMS messages, taking into consideration the best practices discussed in section 8.

Test Your Automation

  • Before the big day, run tests to ensure that your automated SMS campaigns are working flawlessly.

By automating your Black Friday SMS marketing, you can streamline your efforts, maintain consistency, and deliver personalized, targeted messages to your audience. This section equips you with the knowledge you need to harness the power of automation for Black Friday success.

Compliance and Data Security

Ensuring the legality and security of your Black Friday SMS marketing campaigns is paramount in an age where data protection and privacy are highly valued. In this section, we delve into the compliance landscape and how to maintain customer consent while running your Black Friday SMS marketing efforts.

GDPR and Data Protection

The General Data Protection Regulation (GDPR) has revolutionized how businesses handle customer data. When using SMS marketing for Black Friday, it’s crucial to adhere to GDPR guidelines. Here’s why:

Data Protection

  • GDPR emphasizes protecting customer data, ensuring that it’s used appropriately and securely in your SMS campaigns.


  • You must obtain explicit consent from your customers to send them SMS messages, making opt-ins and opt-outs essential.

Data Breach Reporting

  • GDPR mandates the reporting of data breaches within a specific timeframe, highlighting the need for robust security measures.

Right to Be Forgotten

  • Customers can request their data to be erased, so it’s essential to have processes in place to accommodate these requests.

Maintaining Customer Consent

Maintaining customer consent is not only a legal requirement but also a sign of respect for your customers. Here’s how you can ensure compliance:

Opt-In Processes

  • Implement clear opt-in processes, ensuring that customers knowingly and willingly subscribe to your SMS updates.

Opt-Out Mechanisms

  • Provide easy and straightforward mechanisms for customers to opt out if they no longer wish to receive SMS messages.


  • Be transparent about the type of content and frequency of messages they can expect when they subscribe.

Data Security

  • Invest in robust data security measures to protect customer information from potential breaches.

Regular Audits

  • Conduct regular audits to ensure that you’re in compliance with data protection regulations and that customer consent is up to date.


  • Maintain records of customer consent, including when and how they subscribed to your SMS updates.

By adhering to GDPR and focusing on maintaining customer consent, you not only stay on the right side of the law but also build trust with your audience. This trust can lead to long-lasting customer relationships and successful Black Friday SMS marketing campaigns.

Best Practices for Black Friday SMS Marketing

As you prepare for your Black Friday SMS marketing campaign, it’s essential to understand and implement best practices to ensure your success in this competitive landscape. In this section, we’ll explore the key strategies and tactics for making the most of your Black Friday SMS marketing efforts.

Timing and Frequency

Timing Matters

  • Black Friday is a time-sensitive event. Plan your SMS messages strategically, considering when your audience is most active and ready to make purchases.

Pre-Event Hype

  • Start early by building anticipation. Send teaser messages leading up to Black Friday to create excitement and expectation.

Day-of Offers

  • Have a clear schedule for sending messages during Black Friday itself. Consider multiple messages throughout the day to promote various offers.

Extended Campaign

  • Don’t limit your campaign to just one day. Black Friday often extends into the weekend or even the entire Cyber Week, so plan your messaging accordingly.

Copywriting Tips

Concise Messaging

  • SMS is all about brevity. Craft concise and to-the-point messages that get your offer across quickly.

Strong CTAs

  • Use compelling and actionable calls to action (CTAs) to prompt recipients to take the desired action immediately.


  • Personalize your SMS messages by including the recipient’s name or referencing their past purchases. It creates a more individual connection.

Urgency and Scarcity

  • Create a sense of urgency by mentioning limited-time offers and scarcity of products. Encourage customers to act quickly.

Visual Elements

Multimedia Integration

  • While SMS primarily focuses on text, consider including multimedia elements where relevant. Images, GIFs, or even short videos can enhance your message.

Product Previews

  • Showcase products visually through images or short videos, providing a glimpse of what’s in store for Black Friday.

QR Codes

  • Utilize QR codes to allow customers to quickly access exclusive deals or promotions by scanning the code.

By adhering to these best practices, your Black Friday SMS marketing campaign will be well-positioned to engage your audience effectively, drive sales, and make the most of this significant shopping event.


As Black Friday approaches, businesses must recognize the incredible potential of SMS marketing and the role it plays in driving sales. Embracing this powerful channel means connecting with your audience in real time, personalizing offers, and creating a sense of urgency, all while respecting data protection regulations.

Implement the strategies and templates discussed in this guide to ensure your Black Friday SMS marketing campaign not only captures your customers’ attention but also converts them into satisfied buyers. Remember, the success of your campaign is directly related to the precision of your SMS templates, the timing of your messages, and the level of personalization you provide.

With the knowledge you’ve gained here, you’re well-prepared to navigate the dynamic landscape of Black Friday SMS marketing. We wish you a profitable and successful Black Friday season!

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What is the ideal time to send Black Friday SMS messages?

Timing your Black Friday SMS messages is crucial. Here are some considerations:

  • For early bird specials or exclusive offers, consider sending SMS messages a few days before Black Friday to build anticipation.
  • On Black Friday itself, start your SMS campaign early in the morning to catch early shoppers who are eager for deals.
  • Continue sending messages throughout the day to promote different offers and keep your audience engaged.
  • Don’t forget to extend your campaign into the weekend and Cyber Monday to maximize sales.

How can I ensure my SMS marketing complies with regulations?

Ensuring compliance is vital to your SMS marketing efforts. Here’s how:

  • Familiarize yourself with regulations like GDPR, TCPA, and CTIA guidelines to know what’s allowed and what’s not.
  • Always obtain explicit consent from recipients before sending marketing messages. Keep a record of this consent.
  • Include clear opt-out instructions in your SMS messages, and honor opt-out requests promptly.
  • Segment your audience to ensure that you’re sending relevant messages only to those who have expressed interest.

What should I include in a Black Friday SMS template to maximize its impact?

Creating impactful Black Friday SMS templates involves a few key elements:

  • State your offer or deal clearly and concisely in the message.
  • Include language that conveys a sense of urgency, such as “Limited time offer” or “Act now.”
  • Use strong and actionable calls to action that prompt recipients to take immediate action, like “Shop now” or “Grab your deal.”
  • Whenever possible, personalize the message with the recipient’s name or relevant details.

How do I segment my audience effectively for Black Friday SMS marketing?

Effective audience segmentation is essential for targeted marketing:

  • Segment your audience by demographics such as age, location, or gender.
  • Consider segmenting based on past purchase behavior, targeting loyal customers or those who abandoned carts.
  • Segment by engagement level, reaching out to both active and less engaged customers with tailored messages.
  • If you have data on customer preferences, use this to send highly relevant offers.

Can I use emojis in my Black Friday SMS templates, and how should I use them?

Emojis can add a fun and engaging element to your SMS templates:

  • Choose emojis that are relevant to your offer or message. For example, a shopping bag emoji for deals.
  • While emojis can be effective, don’t overcrowd your message with them. One or two well-placed emojis are usually sufficient.
  • Ensure your chosen emojis display correctly on various devices and platforms.