Why Your Business Needs to Use Bulk SMS Marketing

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Mobile Phones and Current Trends in Marketing

In today’s fast-paced world of instant communication, the trends are obvious; everyone has a mobile phone. Mobile phones are not simply used for communication, as first envisioned, but used to do just about every daily task you can imagine. Pay bills, watch a movie, play a game; and most importantly for your business: make purchases.  Social networking was originally designed to allow users to connect with friends and family with pictures, videos, and others.  However, many business owners also saw this growing connectivity trend as an opportunity to effectively advance their marketing campaigns.  It is this connectivity and high-speed communication that can allow a business to reach consumers and get rapid feedback. Near real-time tracking of demographic data to identify what is working best to continuously improve their marketing.

Bulk SMS Marketing

Put simply, bulk SMS marketing is the most effective method to reach new and existing customers.  It is the most cost-efficient way to communicate all the great things your business has to offer. If you are not in step with this trend, you will see your business trailing the competition very soon.

What Exactly is SMS and Why SMS Marketing?

SMS (short message service) is the text messaging service element used in mobile phones and internet browsers. Short text messages are sent via standardized communication protocols and allow the connectivity over communication networks that phone companies and internet service companies provide. SMS marketing is simply leveraging this messaging capability to reach your customer base quickly, and build a database of essential customer information.

Most SMS marketing campaigns start with a promotion to reach new customers. For example; your car wash business decides to offer a free car wash on weekdays.  You can bulk send to a list of mobile phone numbers an offer to text 12345, or some similar shortcode to FREE_WASH. Then send those that respond with the details on the weekday offer.  Often consumers will forward great deals to their social network. Given the ease of mobile communication these days and the whole social network trend discussed above, word travels very fast. The networking concept here is that “word of mouth”, advertising can travel at light speed with today’s mobile and internet capabilities. Your business needs to continue to leverage this capability to stay competitive.

Over time, the messaging and feedback can allow your business to build a database of customers, and sales trends. Which customers responded? Which days were the free wash most often used? How many new customers, were added as a result of networking, or those that were contacted by their friends.

Is Bulk SMS Marketing Really Effective?

Bulk SMS is simply sending your company’s message and marketing offers to many existing and potential customers in a single batch delivery. It is highly effective in terms of cost.  SMS marketing is currently, the least expensive method to target a list of potential clients. Along with customer feedback and demographic tracking that is an essential component of your SMS marketing campaign.  If you want to expand your customer base and keep advertising expenditures in check, bulk SMS marketing is a must. Your customized messages go out; and even, in the event, your customers are driving with their phones off, as soon as their phone is turned back on, your message is delivered.

A key to the overall effectiveness of SMS bulk Marketing is that you do not need any specialized skill to get your SMS marketing campaign going. You do need to obtain some web-based software to help organize, send and track your messaging, but again this type of service is relatively inexpensive and easy to initiate your SMS delivery process.  An SMS marketing campaign is a great way to let your customers know about new products, specialized services and unique offers that your company may have coming their way. SMS bulk Marketing is a highly effective way to stay in touch with your customer base, thereby increasing both sales and customer loyalty.

How to Get Started on the Initial Bulk List

To get started the first step is to define the basic data set your business needs to build your customer database. For our car wash example, the business may want to track the following:

  1. Customer Mobile Number
  2. Customer Email Address
  3. Customer Name: LNAME, F_NAME
  4. Address/Zip Code
  5. Last Date of Car Wash
  6. Service Code: wash, wash and wax, super wash, custom clean
  7. Car Make/Model

With this data definition, the next step is to start collecting. Easier said then done, but there are likely ways your business is already gathering this information with existing customers or could start as a point of sales or deliveries are completed. This is also a process where getting help from an established SMS marketing firm with a robust tech platform can really help. is an excellent SMS support platform that can really help grow your business.

SMS.TO Mission

The mission is to . offers a smarter way for a business to communicate with customers to include full support to Bulk SMS marketing. So far in this article, we have only covered SMS platforms, but can extend the bulk SMS concept to WhatsAPP and Viber as well.  The offers the robust platform components (OmniMessaging & SMS API Gateway) that can integrate your company’s messaging and really start connecting with your customer base.

In today’s fast paced world of instant communication, your business must get better connected to new and potential customers. Your business can jump start its bulk SMS marketing campaign with the help of an experienced SMS marketing tech solution firm:  Your company defines the message and data requirements and integrates your workflow into the robust gateways that can effectively reach your target market segment.

Bulk SMS It is the most cost-efficient way to communicate all the great things your business has to offer and mission is to simplify the process and help your company gain marketing share quickly.

6 Reasons Why You Should Start SMS Marketing for Your Business

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In the world of marketing, opportunities for innovation and creativity are endless and oftentimes some of the simplest communication methods are oftentimes overlooked and underrated. Which communication method am I referring to? The humble SMS of course. Let’s face it; the majority of your potential and existing customers for your business most likely own a smartphone. With a ratio of four mobile devices to every computer and smartphone users increasing daily, it is abundantly clear where customers spend a lot of their time during their day and one of the core principles of effective marketing is to go where your customers are, even if that means reaching them on their phones through SMS.

6 Reasons Why You Should Start SMS Marketing for Your Business

The key to getting your product or service in front of potential and existing customers is visibility, preferably wherever your customers are and what better way to achieve that by making use of a piece of technology that almost every single one of us has at arms reach; the smartphone! Mobile marketing is not something of the future, it is here now and you’d be missing out if you’re not capitalizing on this tried, a tested and reliable marketing method that has been around for over 20 years! Incorporating SMS marketing into your business practice will ensure your business is up to date with market trends as more and more businesses are starting to see the benefits of being mobile-friendly.

Below, I’ve listed six reasons why you should start using SMS marketing, not tomorrow, not next week, not next month, but today!

1. Immediacy

With SMS marketing, there is no need for campaigns to be printed out or for designs to be created, saving you valuable and precious time. Simply decide what your message will be and then send a bulk SMS to your customers which will take no longer than sending an SMS text on your own phone. The absolute bonus is the fact that 90% of SMS text messages are read within 3 minutes of being received which means you could see results immediately!

2. No Need to Reinvent the Wheel

The fact is, customers simply love using SMS texting due to its ease of use, accessibility, and simplicity which will allow you to bank on their familiarity with this communication medium, which is being used daily, worldwide after all. Since most people send and receive text messages all the time, the open rate of SMS marketing (the rate at which your targeted customers actually open up the text message) is a whopping 98%. In terms of reading rate, SMS marketing is way ahead of any other communication method around. So instead of trying to reinvent the wheel, why
not use what already works?

3. Direct Laser-Targeted Marketing

Consider this. What is one of the things most people absolutely cannot leave the house without? Yup, that’s right, you guessed it; their mobile phones! In fact, it is probably within arms-reach 24/7. Apart from meeting a customer in person or calling them over the phone, making use of SMS marketing is one of the most direct ways of communicating your message whilst ensuring your message is literally delivered straight into the right hands, at exactly the right time. How more laser-targeted can your marketing get than that?

4. Straight to the Point

In a world oversaturated with unread emails, overlooked advertisements and pamphlets and junk-mail simply thrown away, it’s easy to see that we suffer from an information overload while at the same time, trying to cope with our busy lives and demanding schedules. In contrast to the abovementioned communications media, SMS messages are the exact opposite. They are small and simple and don’t demand too much time and attention. They get the message across instantly and are more straight to the point. Think about it this way. How many SMS messages do you receive that you don’t open and read?

5. SMS Marketing is Budget Friendly

Regardless of your budget shape and size, SMS campaigns, in general, are highly affordable and you’ll also see a healthy return on your investment in SMS marketing. At just a few cents per message, you can have a highly targeted campaign without putting a dent in your pocket. Here at, we offer the lowest and cheapest SMS rates and costs worldwide!

6. Intelligent Tracking

When it comes to detailed reports and tracking data, most service providers offer simple delivery reporting to check if your messages have been sent successfully. Here at we offer more intelligent tracking and not only tell you when your messages have been sent successfully but also provide you with details on how many people opened your message and exactly when across many campaigns, including detailed reports. We also provide several functionalities to meet your very specific, and crucial needs such as a feature called the ‘SMS Log & Scheduler’, where you can access & manage your SMS delivery reports in real-time, ensuring you get the most out of your campaigns!

SMS marketing truly is an efficient and cost-effective way to improve your sales and conversions and overall communication with your customers in large numbers. As technology grows and adapts, so does our marketing efforts and strategies and SMS marketing should definitely be included in your marketing arsenal. It is quick, simple, accessible and very straight to the point and your potential and existing clients will appreciate that! So what are you waiting for? Head on over to and get started today!