How Bulk SMS Shapes Asia: Thailand

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One of the emerging economies of Southeast Asia, Thailand is quickly positioning itself as a top market for SMS marketing. An increasingly urban population and a movement toward a stronger and more integrated digital network have led to a more primed market with increasing potential.

Bulk SMS in Thailand

For business owners, this means that the time is right to try out SMS marketing in Thailand. The nation, which looks to grow significantly in the years and decades to come, can be classified as one of the top destinations for SMS marketing in Southeast Asia.

In this piece, we’ll go over some key statistics that show why business owners should invest in SMS marketing in Thailand. In this way, we’ll examine the effects of proper SMS marketing strategy on a business’s success.

With that being said, let’s jump in!

Thailand Overview

While Thailand may not be an economic giant like its Asian neighbors to the East, it does offer a series of benefits for business owners looking to develop effective bulk SMS marketing strategies. Let’s take a look at some of these and see how they could potentially affect your business.

  • Smartphone Penetration: Currently, only 44.6% of all Thai citizens have a smartphone. While this smartphone penetration may seem low, businesses should be excited about the fact that the number is set to increase exponentially over the coming years. As an increasing number of individuals upgrade to smartphones, the prevalence and effectiveness of SMS marketing will increase. Of note to business owners is the fact that a majority of younger Thai individuals now own a smartphone, a statistic that looks to hold even more weight in the years to come.
  • Urban Development: The urban population of Thailand currently sits at just 49.2%. Despite this, this figure is growing at a rate of 1.8% per year. This means that the number will be well over 60% by the end of this decade, signaling an era of greater purchasing power and commercialism for Thai citizens. This means that the time is now to take advantage of SMS marketing space so that your business will be there when this increasing consumerism begins.
  • E-commerce Market: Thailand’s e-commerce market has been growing at a rate of 14.5% annually. This means that increasing numbers of Thai citizens are becoming engaged with online marketing and sales every year. For business owners, this means that there has never been a better time to engage in bulk SMS marketing in Thailand. As the market continues to grow, integration with SMS marketing campaigns will become easier and more effective.

The Bottom Line

Thailand represents one of Southeast Asia’s fastest developing economies. With an increasing push toward modernization and consumerism, the nation represents an optimal location for bulk SMS marketing. Simply put, the coming decade will signal a new era for Thai consumers, meaning that it’s more important than ever that businesses engage in effective SMS marketing practices to secure their market space and attract new customers.

With this in mind, there’s never been a better time to capitalize on the growth of Thai markets than today. Businesses that are looking to take their operations to the next step should keep this in mind as they craft their SMS marketing strategies moving forward.