5 Clever Ways to Use SMS Personalization and Mail Merge

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Mail merge allows businesses to add a new level of personalization into their SMS marketing. With proper use of mail merge, companies can start better connecting with their contacts to see powerful results.

SMS personailzation

Below, we walk through some of the key aspects of SMS personalization, as well as how you can start using it to further your own marketing strategy.

What is SMS Personalization?

First and foremost, what is SMS personalization? Perhaps the simplest way to describe it is the process by which you incorporate personal details into your bulk SMS messages.

Another way to think about it is that you start individualizing your contacts list. Instead of seeing the data as different numbers, you start thinking of it as different people.

This can have several benefits for you’re the utility of your strategy, as customers tend to respond better to personalized SMS. Remember, no one likes to feel like a cog in the wheel.

With the right use of SMS personalization, you can make sure that your contacts genuinely feel like you care. Additionally, it provides a number of other benefits that can help boost the effectiveness of your SMS marketing campaign.

Let’s take a closer look at how you can start using SMS personalization to boost your business.

How Can You Use SMS Personalization?

How can you use SMS personalization? Fortunately, with products like, it’s never been so easy! Below, we break down five of the cleverest ways for you to start incorporating it into your marketing strategy.

  1. Notifying Customers

As noted, SMS personalization allows you to add an individualistic touch to your messages. In other words, while you’re still sending them in bulk, you can include individual personal details—such as a name.

This can be a great way to stand out from other SMS and really catch your contacts’ attention. This proves especially useful if you need to remind them about upcoming appointments, or even deals or promotions. By making them feel involved, you’ll keep your customers actually engaged with the SMS you’re sending.

  1. Staying Connected

This offers a great way to stay connected. Because you’re increasing the chances that your contacts are actually reading your messages, you can start to reach more people.

This keeps your business connected with the right people. Through the constant use of bulk SMS personalization, you’ll be able to start increasing your brand’s top-of-mind awareness to win over more contacts.

  1. Building a Relationship

One of the ways you can do this is by building a relationship with your contacts. Because you’ll be addressing them personally, your contacts will begin to feel as if you care. This will allow you to build a stronger—and more financially-beneficial—relationship.

  1. Tie Contacts into Your Brand

Through long-term use, you can start to feel like a part of your contacts’ families. By staying with them wherever they go and becoming a part of their daily lives, you can successfully incorporate them into your brand—or at least make them feel that way.

  1. Raise Awareness

Finally, you can use SMS personalization to raise awareness about any projects or issues going on with your business. Let’s say, for example, that you have decided to put together some form of donation or activity to raise awareness for breast cancer month in October. With personalized SMS, you can reach out to your contacts to ask for their support as well, unifying everyone under a common cause.

By using these five SMS personalization strategies, you can add value to your marketing approach.