If you run a small-to-medium-sized business (SME), you know how difficult marketing can be. Budget constraints often mean that you need to find the marketing approach that brings the most value to your business—at the lowest cost possible.

Fortunately, new bulk SMS services such as SMS.to allow SMEs to start cutting costs while enjoying several perks. Below, we’ll take a look at seven of the most important reasons why every SME should be using a bulk SMS service.

1. It’s Fast

Why use an SMS service?

Because they’re fast.

SMS.to allows businesses to get in touch with several of their customers with the click of a button. These messages will appear in their mobile inboxes—making them convenient to access.

2. It’s Reliable

SMS remains the most-effective marketing strategy for SMEs because it offers real results. Unlike other digital marketing methods—such as email marketing—SMS marketing reaches the majority of targeted consumers.

In fact, some studies estimate that over 90% of people will read their SMS—including ones used for marketing. This makes SMS marketing a much more reliable alternative than sending junk emails to a person’s inbox.

Even better, most people will read their SMS within a period of four minutes—meaning that you can reliably reach your clients in a matter of minutes.

3. It’s Inexpensive

Compared to other forms of advertising, SMS marketing proves to be quite inexpensive. With services like SMS.to, businesses can start reaching their marketing goals while staying on budget.

Because businesses can reach a number of customers in a matter of minutes, SMS marketing can grow a company’s reach in no time.

4. It Builds a Connection

Another powerful benefit of SMS marketing is that it allows businesses to develop a more “personal” relationship with consumers. Because SMS marketing actually reaches consumers—and because messages are typically read—businesses can start building better top-of-mind-awareness in their markets.

5. It’s Mobile-Friendly

Let’s face it: most people are always on their phones. SMS.to takes advantage of this by sending your message to a place where your customers are sure to read it.

By being mobile friendly, SMS marketing provides greater convenience for both businesses and consumers.

6. It Allows for Greater Insight

Even better, with the right SMS service, you can start to see insight into your marketing strategy. You’ll be able to see which SMS received the most clicks, allowing you to tailor your strategy to your audience.

This allows for more-successful marketing that can start boosting your business’s bottom dollar.

7. It Provides a Targeted Audience

Finally, keep in mind that SMS marketing is a form of opt-in marketing. This means that consumers receiving your texts have already expressed their interest in hearing from you.

What does this mean?

It means that they are more likely to read and respond to your messages. With this in mind, you’ll be able to help build a loyal base while strengthening your brand’s image and reputation.

For these reasons, investing in an SMS marketing service, such as SMS.to, gives businesses greater flexibility over their marketing strategy by producing real results.