How Bulk SMS Shapes Asia: Malaysia

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With a growing urban and smartphone population, Malaysia is becoming increasingly receptive to SMS marketing. This bodes well for companies that are looking to capitalize on one of the most effective forms of digital marketing.

With SMS marketing, you can be sure to score great ROIs while marketing in Malaysia. In fact, for business owners in this prosperous Asian country, SMS can be a great new way to start capturing a larger percentage of their market share.

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But what has led SMS to be so effective in Malaysia? And what should you know before you start your SMS marketing campaign?

Consider the following.

Malaysia: An Overview

A number of factors contribute to the success of SMS marketing in Malaysia. By understanding these factors, you can better prepare your SMS marketing campaign to meet the needs of your consumers.

Want to know more about the state of SMS marketing in Malaysia? Consider the information below.

  • High Urban Population

Nearly 75% of Malaysia lives in an urban environment—putting them in close proximity to different shops and brands. Whether you have a physical location or an online business, this helps ensure that customers stay motivated to shop with you.

By having convenient access to your shop, customers are more likely to make a purchase. And, if you’re connecting with them through SMS marketing, you can make sure that you’re always at the top of their mind.

In this way, you can start seeing tremendous ROIs with bulk SMS.

  • Strong Smartphone Usage

But a high urban population is not all that Malaysia has to offer. This Asian nation also boasts a high cellphone use rate—at nearly 50%.

Though this isn’t quite as high as some of its neighboring countries, it’s still among the highest in the world—putting you in a good position to run your SMS campaign.

The better news is that the younger generation is increasingly using cellphones and SMS. This means that you can expect your ROI to continually increase over time.

What’s more, by being able to make a name for yourself with SMS marketing early, you’ll be able to cement your brand’s reputation in the long run.

  • Prosperous, Peaceful Country

One of the most significant boosts to your SMS campaign comes from a factor that you might not consider at first: the peace and prosperity of the nation.

Malaysia’s content position has helped create a strong middle class. These consumers are perfect to target for any SMS campaign. What’s more, because of the factors discussed above, they are the perfect target audience.

The Bottom Line

Malaysia has a strong market for SMS marketing. By employing this digital marketing technique, you can start to see incredible returns on your investment.

What’s more, because much of the population has a cosmopolitan attitude—and lives in close proximity to urban centers—SMS marketing proves even more effective. And don’t forget—with much of the country using cellphones regularly, you can be sure that your target audience can receive your messages.