Introduction

Vietnam is one of the emerging jewels of the Southeast Asian economic landscape. With high-speed economic growth and a quickly-modernizing population, the nation has established itself as a serious contender for long-term economic growth and sustainable business.

For this reason, it’s worth taking a look at the feasibility and importance of bulk SMS marketing in Vietnam. While the nation has yet to achieve the outstanding economic numbers posted in nearby nations such as South Korea, China, and Japan, there are a number of benefits to starting an SMS marketing campaign in Vietnam.

With that being said, let’s take a look at a few of these reasons and see how they could impact your business moving forward.

Vietnam Overview

What exactly makes Vietnam such a great place for SMS marketing? On the surface, the question may seem confusing, especially considering the current state of modernization and economic development in Vietnam. Despite this, there are a number of key factors that establish the nation as a prime location for SMS marketing.

Specifically, they are:

• Rapid Economic Growth: Over the course of the last few decades, the Vietnamese economy has grown at sustainable rates of above 5%. This marks some of the highest GDP growth in the world and highlights the potential of the Vietnamese market moving forward. With this widescale economic development comes the uplifting of millions of individuals out of poverty and a greater consumer base for businesses all across the country—and the world. This means that SMS marketing looks to play a significant role in Vietnamese retail in the years to come. As such, businesses that wish to get an early start on this marketing strategy should start their campaigns soon to secure their market place and grow their brand image.
• Smartphone Penetration: Smartphone penetration in Vietnam currently rests at an unimpressive 34%. Though the number may seem quite low, particularly for the SMS marketer, the number is significantly higher than it was last year (2018): 30%. With the rate at which Vietnamese individuals own smartphones increasing, the importance of SMS marketing moving forward is only growing. As an increasing number of Vietnamese citizens turn to smartphones and pick up the e-commerce habits associated with them, business owners would be wise to capitalize on these positive trends to establish themselves as dominant names through SMS marketing. In doing so, businesses can grow their brands and gain greater access to emerging markets.

What Does This Mean for You?

What do Vietnam’s rapid economic growth and prime SMS marketing status mean for you? Simply put, it means that there’s never been a better time to invest in SMS marketing in Vietnam. By starting early, your business will be able to carve out valuable market space and edge away rivals. This means that businesses should do everything in their power to take advantage of Vietnamese SMS marketing today.

The Bottom Line

SMS marketing has never been more important. This is especially true for those businesses in Vietnam, which is set to experience rapid economic growth and digital and cellular modernization over the coming years. With the market positioned for long-term and sustainable growth, the time is now for business owners to take advantage of potential opportunities and invest in SMS marketing in Vietnam today!