New digital technology is changing the face of communication. Specifically, the methods businesses use to get in touch with their customers is different than it ever was before.

With the rise of SMS, HTTP, and APIs, communication can now be handled in a quick and convenient method that’s unprecedented in the history of business-client communications.

To understand the benefit these systems have for your business, you must first understand just how they have worked to change the game. Below, we’ll show you just how these processes have made communication easier and more efficient than ever before.

Before Legal Loopholes

One of the most beneficial ways that they have helped businesses is that they have closed legal loopholes. In order to communicate en masse to your customers, you’ll need to compile a large data list.

And this kind of information is the sort that’s long been protected by data privacy laws. Additionally, businesses would need secure storing methods, making it difficult to put together a cohesive marketing plan.

The introduction of new technology has changed that. And though there is new legislation, such as the GDPR, that works to limit what businesses can do, communication is now much easier than ever before.

By having opt-ins that are clearly visible to consumers, businesses can now get large amounts of consumer data and use it for their marketing campaigns. This proves a boon to businesses, as they can more efficiently run revenue-boosting marketing campaigns.

Now Can Be Done Easily Through APIs

But how do these new forms of communication work? Consider the following information.

For starters, one must not overlook the power of an API in their digital marketing campaign. APIs give businesses the functionality they need to reach their consumers in bulk.

With the right API, businesses can input their data and start to contact their customers en masse. This proves the perfect solution to any digital marketing campaign, including SMS marketing.

For example, the right API gives businesses the tools they need to start using bulk SMS. By inputting their SMS lists, businesses can use APIs to send our information to all of their subscribers at once. This, of course, proves to be beneficial for businesses that are looking to get in touch with their customers.

What’s more, with APIs becoming increasingly sophisticated, they can now support both one-way and two-way-SMS, making them even more effective. This gives businesses a way to track consumer wants, needs, and their information, making it a more effective form of digital marketing.

By making use of APIs, HTTP, and SMS, businesses can safely store and use consumer information to promote their own deals and brand. Working in unison, this increases a brand’s top of mind awareness and works to better position them in the marketplace.

If you’re looking to grow your own business, it’s time to consider what SMS and APIs can do for you. Make sure to choose the right API for your business—are you needing one-way or two-way SMS, for example, to get maximum results.

In the world of marketing, opportunities for innovation and creativity are endless and oftentimes some of the simplest communication methods are oftentimes overlooked and underrated. Which communication method am I referring to? The humble SMS of course. Let’s face it; the majority of your potential and existing customers for your business most likely own a smartphone. With a ratio of four mobile devices to every computer and smartphone users increasing daily, it is abundantly clear where customers spend a lot of their time during their day and one of the core principles of effective marketing is to go where your customers are, even if that means reaching them on their phones through SMS.

The key to getting your product or service in front of potential and existing customers is visibility, preferably wherever your customers are and what better way to achieve that by making use of a piece of technology that almost every single one of us has at arms reach; the smartphone! Mobile marketing is not something of the future, it is here now and you’d be missing out if you’re not capitalizing on this tried, a tested and reliable marketing method that has been around for over 20 years! Incorporating SMS marketing into your business practice will ensure your business is up to date with market trends as more and more businesses are starting to see the benefits of being mobile-friendly.

Below, I’ve listed six reasons why you should start using SMS marketing, not tomorrow, not next week, not next month, but today!

1. Immediacy

With SMS marketing, there is no need for campaigns to be printed out or for designs to be created, saving you valuable and precious time. Simply decide what your message will be and then send a bulk SMS to your customers which will take no longer than sending an SMS text on your own phone. The absolute bonus is the fact that 90% of SMS text messages are read within 3 minutes of being received which means you could see results immediately!

2. No Need to Reinvent the Wheel

The fact is, customers simply love using SMS texting due to its ease of use, accessibility, and simplicity which will allow you to bank on their familiarity with this communication medium, which is being used daily, worldwide after all. Since most people send and receive text messages all the time, the open rate of SMS marketing (the rate at which your targeted customers actually open up the text message) is a whopping 98%. In terms of reading rate, SMS marketing is way ahead of any other communication method around. So instead of trying to reinvent the wheel, why
not use what already works?

3. Direct Laser-Targeted Marketing

Consider this. What is one of the things most people absolutely cannot leave the house without? Yup, that’s right, you guessed it; their mobile phones! In fact, it is probably within arms-reach 24/7. Apart from meeting a customer in person or calling them over the phone, making use of SMS marketing is one of the most direct ways of communicating your message whilst ensuring your message is literally delivered straight into the right hands, at exactly the right time. How more laser-targeted can your marketing get than that?

4. Straight to the Point

In a world oversaturated with unread emails, overlooked advertisements and pamphlets and junk-mail simply thrown away, it’s easy to see that we suffer from an information overload while at the same time, trying to cope with our busy lives and demanding schedules. In contrast to the abovementioned communications media, SMS messages are the exact opposite. They are small and simple and don’t demand too much time and attention. They get the message across instantly and are more straight to the point. Think about it this way. How many SMS messages do you receive that you don’t open and read?

5. SMS Marketing is Budget Friendly

Regardless of your budget shape and size, SMS campaigns, in general, are highly affordable and you’ll also see a healthy return on your investment in SMS marketing. At just a few cents per message, you can have a highly targeted campaign without putting a dent in your pocket. Here at  sms.to, we offer the lowest and cheapest SMS rates and costs worldwide!

6. Intelligent Tracking

When it comes to detailed reports and tracking data, most service providers offer simple delivery reporting to check if your messages have been sent successfully. Here at sms.to we offer more intelligent tracking and not only tell you when your messages have been sent successfully but also provide you with details on how many people opened your message and exactly when across many campaigns, including detailed reports. We also provide several functionalities to meet your very specific, and crucial needs such as a feature called the ‘SMS Log & Scheduler’, where you can access & manage your SMS delivery reports in real-time, ensuring you get the most out of your campaigns!

SMS marketing truly is an efficient and cost-effective way to improve your sales and conversions and overall communication with your customers in large numbers. As technology grows and adapts, so does our marketing efforts and strategies and SMS marketing should definitely be included in your marketing arsenal. It is quick, simple, accessible and very straight to the point and your potential and existing clients will appreciate that! So what are you waiting for? Head on over to SMS.to and get started today!